Thursday, 11 January 2018

ASHA to return? HMD Global issued Trademark for "ASHA" at EUIPO

HMD Global receives trademark for ASHA

HMD Global has just got the ASHA trademark transferred to their portfolio. This is the same name that we saw on ASHA series of smart feature phones under Nokia. The trademark was transferred to HMD Global on 9th January 2018.

As per the information at EUIPO this trademark can be used for the following:
  • Computer software platform used in mobile telephones and smartphones; mobile phones and smart phones.
  • Wireless communication services namely for computer software used in mobile telephones and smartphones
There is not much info available about any specific product that HMD Global will use this ASHA trademark on. But as per the trademark information, it can be used for smartphones as well as for the software that will run on those smartphones. 

ASHA Trademark information

Nokia's ASHA series consisted of smart feature phones that ran on Asha Software Platform and bridged the gap between basic feature phones and smartphones. So, if I had to guess any new device this trademark will be used in then it could be the rumored 4G Feature phone that is expected to launch in near future.  

This is just my brain going to the extremes and this may never happen. But, what's wrong with assuming the comeback of ASHA Series? 😉

Will HMD Global bring back the ASHA Series with the launch of a 4G Feature phone? What do you think? Share your thoughts in the comments below. :)

One thing is sure. HMD Global is definitely planning something big for 2018 and this year is going to be very exciting for all of us :)

Source: EUIPO

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