Tuesday, 13 February 2018

Nokia becomes the 6th largest mobile phone brand in Q4 2017. Overtakes HTC, Google, Oneplus and many more



Nokia re-entered the smartphone market in 2017 and in one year has seen a lot of increase in sales numbers and market share. According to new market research data shared by CounterPoint Research, Nokia has made a huge comeback in the mobile phone market.

As per the shipment data shared with NPU, in Q4 2017 Nokia shipped 4.4 million smartphones and ranked 11th in smartphone shipments globally. In terms of feature phones, Nokia shipped 20.7 million feature phones and is now the number one feature phone brand globally. Overall Nokia ranked 6th globally by shipping a total of 25.1 million mobiles phones (smartphones and feature phones combined). 

It is interesting to see that Nokia not only improved its market share in feature phones but also grew the entire feature phone market in 2017. Nokia now has a 15% market share of feature phones, 5% market share of smartphone and has gained a 1% market share of global mobile phone market. It is to be noted that Nokia has 0% market share when they re-entered the mobile phone market in 2017.
As per the rankings based on Q4 2017 results, Nokia has gained the #1 position in overall mobile phone market in markets like Vietnam and most Middle East markets. In smartphones, Nokia now ranks 3rd in the UK and 5th in Russia, Vietnam, and most Middle East markets. Nokia ranks #1 globally in feature phone market.
In Q4 2017, Nokia overtook many smartphone brands like HTC, Sony, OnePlus, Lenovo, etc by selling more smartphones than these brands making Nokia a bigger smartphone brand than these companies.
This is a big achievement and 2017 was an amazing year for HMD Global. Nokia has regained much of its feature phone market share and with upcoming 4g feature phones, I am sure Nokia will regain the number 1 spot in feature phone market in 2018. Coming to the smartphones, Nokia's 2018 line up of smartphones looks promising and if they deliver it on time and price them well, Nokia could be in top 3 smartphone vendors in many markets. This was just a start and it should just get better and better.

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